Metaverse is a combination of three-dimensional virtual worlds based on augmented, virtual, and extended realities and it allows users to interact with people living in distant locations with the help of the internet. They share the same content and environment inside the metaverse and the presence of each person is in the form of avatars, and they can perform real-world activities in the virtual world. There are many such features that are perfectly suitable for Metaverse for retail industry.
Technologists are making deep research to carry out metaverse development to enable shoppers to have extraordinary online shopping experiences and enhance business profits to a whole new level. Some popular brands are already showing great interest in opening Metamalls for their customers in which they can view different varieties of products, try them in a virtual ecosystem, and buy selective pieces without any complication.
Unlike traditional brick-and-mortar stores, businesses can allow their customers to have an immersive shopping experience through their Metaverse for retail initiatives. It makes it easier for shoppers to interact with other people and sales person, compare different products and buy the choicest items, without any need to step out of their homes. In addition to this, they can choose their digital avatars to match their personalities. Even Mark Zuckerberg, the CEO of Facebook turned Meta company has remained in highlights for his avatar.
Luxury fashion brands are among those who are taking metaverse development seriously. For example, Christian Dior and Meta Media are collaboratively working in the area of Metaverse for retail and they are about to organize a metaverse runway show in April 2023 in China. On the other hand, the famous fashion brand, Dolce & Gabbana, is creating NFTs for its brand promotion and has already sold NFTs worth $6 million and the revenues are increasing day by day.
Interestingly, restaurants are also venturing into new metaverse development projects to earn a better response from their customers. McDonald’s is a big name in the international market and has a chain of restaurants across different countries. It has filed a trademark for its food products and drinks, as well as NFTs that help in running a virtual restaurant online in which customers can get home delivery in the physical world.
With the emergence of AR, VR, and XR realities, Metaverse for retail has become a new normal in the fashion world and also provides businesses a chance to sell their products remotely, in a similar manner as they can operate their physical stores in which the customers can view and try different pieces of apparel ad accessories.
Roblox and Gucci decided to seek the help of Rook Vanguard (pseudo name) for metaverse development. Vanguard created some amazing virtual accessories, such as color-changing top hats, halos, and wings that became highly popular. He is also famed for creating a black and white mask that can turn happy to sad, and it has become one of the best-selling items in the digital world.
Celebrities are also using Metaverse for retail for selling virtual clothing, hats, sunglasses, and various kinds of accessories. Swedish pop star Zara Larsson gained highlights for selling virtual items for a virtual dance party hosted by her in Roblox. She earned $1 million by selling digital sunglasses and hats. Isn’t it worth noticing?
Metaverse technology is still evolving, so it might be difficult for you to predict which areas would be worth making investments in. However, you must follow some of the fundamental principles to make your metaverse development project much more meaningful than you might have expected:
Metaverse technology is still in its infancy stage but has certainly changed the ways retail businesses are operating these days. It has allowed customers to wear AR glasses to enter the metaverse through their digital avatars and start having a simulated shopping experience.
Want to extract the real potential of metaverse for retail? Consult Antier team that specializes in metaverse development and has already completed many such projects successfully.
