With countless crypto giants launching their Blockchain products on a daily basis, it becomes hard for startups to advertise their crypto token or coin in today’s highly competitive crypto market.
While established Blockchain development companies use several marketing strategies to make users aware of their product, startups & SMBs may find it difficult to follow the trend due to limited capital and resources.
This is where whitepaper development– a client-oriented content marketing strategy comes into the picture. In addition to case studies and product brochures, whitepaper development is one of the most influential forms of content marketing.
Whitepapers are primarily written in the Blockchain industry during the ICO to make crypto users aware of the product. A white paper not only provides its users with the technical information but also acts as a marketing document.
According to a survey, almost 84% of the potential investors believe that whitepapers are the most important asset for making purchasing decisions in the IT industry.
This blog sheds light on key reasons why users must invest in ICO whitepaper development. But before moving further, let’s understand some key elements an ICO whitepaper development company must include while creating a whitepaper.
Below listed are some primary elements that a whitepaper developer or a whitepaper development company must consider during the ICO whitepaper development process:
A brief description of what the whitepaper is all about.
A brief about the latest industry trends along with the product’s introduction.
Primary problems faced by businesses or users in the industry.
How your product will help users overcome challenges in the Blockchain industry.
A detailed explanation of your product’s features.
About the economics of a crypto token – from its qualities to its distribution, production, and much more.
Describes the short and long-term goals of your project within a flexible estimated timeline.
How your product will be used by investors in the industry.
Team members and technical advisors that have worked on product development.
It covers all liabilities for the product or service that you provide.
The following are some reasons why businesses must invest in ICO whitepaper development in 2022:
Pitch your target audience
A whitepaper makes it easy for businesses to pitch the target audience. ICO whitepapers are written to target investors (those who will invest in your product) and developers (those who will use your technology). To target people of different cultures, and languages across the globe, many businesses work on whitepaper localization – a technique to translate whitepaper to a particular language according to the demographics they are targeting.
Creates Awareness
Investing in ICO whitepaper development will help you gain a lot of potential investors and contributors. While many crypto whitepapers are written only to educate readers about the product, others are written to announce the launch or existence of a product. For instance, the lightning network whitepaper was written in 2016 to create brand awareness and to inform users about new ways to scale Blockchains. Later on, a similar strategy was adopted by Bitcoin and Litecoin for engaging crypto users.
Raise funds
Crypto whitepapers authoritatively explain the product’s potential that helps businesses in selling tokens and raising funds conveniently. Crypto users are always curious about products that provide them with an accurate solution to their problems. Describing the product’s benefits through the whitepaper helps users understand how it will solve crucial problems they’re facing in the Blockchain industry. The idea of explaining a problem with a detailed solution encourages them to make fruitful investments in the product.
Whether it’s about launching an ICO or a Stablecoin, whitepaper development has become an indispensable marketing strategy for many crypto-based projects. There is no denying that any investor who is interested in some hefty investment in the crypto market read the whitepaper before making a final decision. That‘s why investing in the ICO whitepaper development could turn out to be a profitable business idea for entrepreneurs.
Antier Solutions is a leading ICO whitepaper development company that offers best-in-class whitepaper development services at the best possible prices. We boast a team of professional white paper writers who gain an in-depth understanding of clients’ projects including the problem, proposed solution, technical details, and business plan to chart a path for white paper creation. We conduct rigorous research to identify and assemble relevant data, market facts, and statistics to strengthen and validate the information put forth in the white paper. Moreover, our team of creative designers creates a perfect balance of text and graphics while ensuring exquisite incorporation of design elements like color theme, typography, icons, and more that align with our client’s brand.
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