We are Antier:
Our Brand Story
This is how we
Our brand is not just
a logo. It's how people
connect with us and
Our logo is our flag
It expresses us. And when we
use it the right way, people
can recognize us at a glance.
New business models.
The above chain of 'new' motivated us to embed our new
vision into our brand identity. The blockchain is the DNA of
new Antier, so we started with the basic thought, i.e. for us
everything is a block. So all our brainstorming revolved
around the term 'Block'.
The new Antier logo represents change, growth, and a brighter tomorrow. To embed the soul of the blockchain, we played with alphabet "t" in "antier", which represents a chain of two blocks. The two blocks use a simple and elegant aesthetic that will remain bold for a long time and be instantly recognizable.
Type & Concept Exploration
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions.
Embracing a much more colorful language in our brand communications, Antier Blue is our resting colour, used only in situations where the brand palette is not being used. We have chosen vivid sky blue to represent trust and deep blue to represent bold youthful personality of our brand.
R0 G35 B65
C100 M83 Y45 K51
Vivid Sky Blue*
R15 G155 B216
C76 M24 Y0 K0
R255 G255 B255
C0 M0 Y0 K0
The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in the application.
The Antier logo should never be smaller than
184px in digital or 65mm in print.
The Antier icon should never be smaller than
52px in digital or 18mm in print.
The visual identity gives a cohesive look across different advertising avenues.
Design for a possible brand application.