Key Responsibilities :

Creating and planning strategies for start-ups for pre-launch, launch and post launch phases

Plan and run campaigns for Email marketing, PPC, social media marketing, product marketing etc.

Creating strategies for offline regional marketing

Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

Evaluating competitors' Digital Marketing strategies and creating plans to overtake them

Evaluating customer research, market conditions and competitor data.

Review new technologies and keep the company at the forefront of developments in digital marketing

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Work with editorial and marketing teams to drive SEO in content creation and content programming.

Knowledge, Skills and Capabilities

• Proven SEO/SEM experience, managing PPC campaigns across Google, Yahoo, and Bing
• Understanding of performance marketing, conversion and online customer acquisition
• Experience of website analytics tools (e.g Google Analytic, Net Insight, Omniture, WebTrends)
• Experience of bid management tools (e.g Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of latest trends and best practices in SEO and SEM
• Must know Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest, and stay abreast with Google updates.