Software Engineer – Digital Marketing

Full Time

This role is open at the moment.

Are you adept in getting the word about a brand out in the digital space? Do you have the expertise to develop, implement and manage cross-channel marketing campaigns that promote a company and its products or services? If yes, you are the Digital Marketing Manager we are looking for.

Experience:

2-4 Years

Qualification:

  • Any convent educated graduate/postgraduate with excellent written and verbal communication skills, added advantage for Mass Communication candidates.

How to apply

To apply for this position, please send your resume to hr@antech.in

Key Responsibilities :

Creating and planning strategies for start-ups for pre-launch, launch and post launch phases

Plan and run campaigns for Email marketing, PPC, social media marketing, product marketing etc.

Creating strategies for offline regional marketing

Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

Evaluating competitors' Digital Marketing strategies and creating plans to overtake them

Evaluating customer research, market conditions and competitor data.

Review new technologies and keep the company at the forefront of developments in digital marketing

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Work with editorial and marketing teams to drive SEO in content creation and content programming.

Knowledge, Skills and Capabilities

  • Proven SEO/SEM experience, managing PPC campaigns across Google, Yahoo, and Bing
  • Understanding of performance marketing, conversion and online customer acquisition
  • Experience of website analytics tools (e.g Google Analytic, Net Insight, Omniture, WebTrends)
  • Experience of bid management tools (e.g Click Equations, Marin, Kenshoo, Search Ignite)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of latest trends and best practices in SEO and SEM
  • Must know Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest, and stay abreast with Google updates.