How Metaverse Can Improve Customer Experience Leading To More Revenue And Conversion?

Metaverse Development Solutions is reinventing Customer experience by infusing interactions with heightened levels of personalization and adventure in virtual settings. Consequently, businesses are worldwide moving to immersive worlds to revitalize their customer relationships and drive revenue by creating unforgettable experiences to shop, sell, and buy products/ services. 

The PWC 2022 US Business and Customer Metaverse Survey reveals that 50% of customers find the metaverse exciting. Notably, 66% of executives reported that their companies are actively hiring metaverse development services to build proofs of concept and generate revenue from these environments. 

While the customers are already clear about what they want from the Metaverse,  It’s time for companies to innovate their strategies to drive revenue and lasting value. 

Gartner predicts that nearly 30% of companies will offer metaverse-ready products and services by 2026.

What Are The Customer’s Expectations From Metaverse? 

• Services Applicable In Real-World 

Customers are willing to invest in virtual products that are applicable in the real -world. Notably, they prefer to choose metaverse applications augmenting the physical-world experience rather than walking into the physical stores. 

For example: Balenciaga partnered with the popular game Fortnite to create a virtual fashion show. Players can purchase digital outfits for their avatars, blending high fashion with gaming culture and reaching a broader audience through interactive engagement.

• Solutions With Real-Time Interactions 

Customers prefer investing in Metaverse solutions that relate to the physical world and offer real-time interactions rather than just existing in a digital space.

For example:  Instead of just browsing virtual real estate properties to buy, customers prefer to make purchases on metaverse real estate platforms that let them explore properties through VR, try out furniture arrangements, and even control their homes with IoT devices.

• Applications complementing  the physical-world  experiences 

Customer prefers using Metaverse applications that prioritize convenience,  save time, and speed up activities that effortlessly integrate with their everyday routine.

For example: An easy check-in to the Airport through the Metaverse application using the digital passport and tickets, which can later be printed at the airport when boarding a flight. This not only makes the process more personal and comfortable but also saves customers precious time.

Metaverse Platform Development| Technologies Enriching Customer Experiences 

• VR Headsets and Devices 

VR enables customers to fully emerge in an immersive world, and interact with products and services in real-time through VR headsets and devices. These devices offer realistic visuals, making services accessible to customers worldwide. 

• Augmented Reality 

Augmented reality overlays the virtual elements in the world, enabling customers to visualize products, just like in real, in their comfort. This contributes to virtual try-ons, experimentation, and practicals as they might do in real. 

• BCID

By detecting and interpreting brain signals, BMIs allow users to interact with virtual environments using only their thoughts. This technology eliminates the need for physical controllers or keyboards, providing a more seamless and intuitive way to navigate and manipulate digital spaces.

• Blockchain Platform

The Blockchain makes Metaverse decentralized and secure for transactions, ensuring trust and transparency. Within the Metaverse space, cryptocurrency is used as a medium to complete transactions, offering enhanced immersion, personalization, accessibility, and convenience for consumers.

How Businesses Can Fulfil Customer’s Expectations? 

Following are some practices that can help win over potential customers, turning them into loyal supporters and generating more revenue:

• Know Your Customer 

Understand your customer’s needs, preferences, and expectations from the Metaverse platform. Research on adoption levels specific to locations, and level of interest in the metaverse.

• Pinpoint Key Use Cases

Focus on the most impactful applications for your retail sector. By identifying what appeals to consumers, you can refine your product offerings and address their concerns effectively.

• Create new ways to explore and use products/services 

Whether it’s about buying a new outfit, new property, or a new accessory- making an investment decision is hard in static virtual environments with restricted scope for exploration. Revamp it by integrating AR/VR and AI-powered avatars, enabling real-time engagement. 

What Businesses Can Do To Boost Customer Engagement and Drive Sales?

=> Fashion

If you are a fashion brand and planning to launch a Metaverse Fashion platform, create an immersive experience where:

• Customers can explore your product range using VR headsets. 
• Provide detailed insights about each item, such as fabric type and manufacturing location. 
• Try on outfits with their 3D avatars and navigate your virtual store as if they were physically walking through it.
• Identity the similar items available in the store through AR devices. 
•  Incorporate a virtual receptionist to assist with purchases.
• Design their clothing or accessories within the platform.
• Interact with other store visitors with a vague sense of presence and of being together while shopping.
• Collect rewards or unlock exclusive items by completing tasks within the virtual store.

=> Manufacturing 

In Manufacturing Industry, Metaverse Development Solutions can contribute to: 

• Enable customers to explore and customize 3D models of products, visualizing exactly how they’ll look and fit.
• Provide access to digital manuals, tutorials, and live support from experts to troubleshoot product-related issues. 
• Real-time support and collaboration through virtual meeting rooms. 
• Try equipment through VR headsets and share recommendations.

=> Healthcare 

The Metaverse healthcare solutions can contribute to active patient care and involvement in decision-making through immersive capabilities- 360 Haptics and immersive 3D visuals. 

• Create the sense of sight, touch, and hearing during the virtual treatment. 
• Deliver psychiatric evaluations, consultations, and therapies through haptic sensors. 
• Offer Telehealth solutions using Extended Reality.
• Create personalized medication plans using 3D visualization and digital twins. 

=> Real-Estate 

With Metaverse Real-Estate development, agents can offer innovative ways for customers to engage with properties:

• Potential buyers can explore the properties anywhere with immersive 3D virtual tours.
• Customers can visualize their future living space by rearranging furniture and layouts using augmented reality.
• Purchase properties globally with ease, no physical presence is required in the metaverse.
• Contributes to informed decisions with interactive access to comprehensive property details, pricing, and neighborhood stats.

=> Education 

Share immersive and interactive learning experiences with students across borders with Metaverse Education Solutions. Here is what Metaverse has to offer: 

• Simulate a real classroom experience for students through remote participation.
• Enable students to virtually explore libraries and classrooms for real-time collaboration. 
• Provide realistic training experiences using virtual simulations. 
• Enhance student engagement and retention by adding gamification elements. 

By delivering this engaging experience, you’ll not only captivate your audience but also convert their interest into sales, driving revenue growth.

Start Your Metaverse Journey With Antier| Retain Customer and Boost Sales 

Enable your customers to explore products in a new light choosing Antier as partner For Metaverse Platform Development customized to your needs. 

Gain Analytical insights into customer behavior and experiencers incorporating Metaverse in Marketing strategy. Antier can help you build a virtual platform where customers can explore products and services from multiple angles, enhancing their decision-making process. 

Hire Product Developers, Marketers, or Business Planners of all kinds to seize the growing revenue opportunities in an immersive world. By delivering engaging experiences, you’ll captivate your audience and convert their interest into sales, driving revenue growth.