How can I protect my idea?

Does the fear of losing your idea to app developers who are often alleged to steal the same haunt you? If yes, no worries. The blog describes some workable solutions to protect your idea while it is yet to be converted into an application.

How can I get my first paying customer?

There are no specific tactics to get paying customers. It is viable to build a customer base prior to having an actual product. Out of the free users, you can expect some to turn into paid users. A few ways that can assist you in getting paying customers are: Ensure your product is solving a […]

How much effort should I invest on UI and UX?

When the first look of your product plays major role in influencing the decision of your users to purchase the same, it is vital to spend significant time on UX and UI design. Unfortunately, many are unable to determine how much efforts should actually be invested on it. If you are one among them, read on the blog.

The Rise & Rise of Innovative Marketing

Honestly, we spent enough decades browsing through long-copy newspaper& magazine advertisements and television commercials, going through handouts, pamphlets, flyers or listening intently to the salesman as he demonstrated in your drawing room the marvels of a revolutionary invention called ‘vacuum cleaner’. Not one person in today’s world has more than ten minutes to spend in […]

What Color is your Brand?

When a brand is born, its color is a major deciding factor of the purpose it is going to serve in the related industry. And particularly for print communication and brand collateral, color is going to play a pivotal role. A little extra information on the importance and usage of the right colors for your […]

7 creative examples of Logo Design

A logo plays a pivotal role in building an organisation’s brand value by adding brand recognition to its products or services. That is why, the first thing a company thinks of before starting a new business venture is to get a logo designed by a professional logo designing company or professional. Even a company planning […]