3 social media mistakes your business could be making

Social media marketing, if done right, can be a great tool to promote a business online efficiently. However, more often than not, social media is used without a clear strategy, which does more harm to a business than good. If you are planning to do social media marketing for your business, here are a few issues you need to watch out for.

Social media objectives are not in line with your marketing strategy

Your social media goals should be same as your marketing objective to ensure that your marketing campaigns help you to achieve successful results. If you want to drive more traffic to your website, there are various paid and organic strategic tools that can be used, such as conversion pixels on Facebook ads or placing a short link within your post.

Regardless of your marketing strategy, focus on communicating the right message to your target audience. If you are new to social media, you can get in touch with a professional digital marketing agency in Chandigarh, or anywhere across the globe, to ensure that you have the right marketing strategy in place.

You have not chosen the right platform

When it comes to social media marketing, there are multiple platforms to promote a business. Your business need not be on every platform, especially when you do not have the time and resources to engage with each platform’s audience. Find out what you need from social media and then decide which, out of the following, you need to focus on.

B2B marketing

Both Twitter and LinkedIn are great for B2B marketing. The latter is predominantly a platform for employees, stakeholders and internal communications. If your focus is on building relationships in your industry, LinkedIn is the right platform to start with. On the other hand, Twitter is a time-sensitive platform. Since it has a shorter character limit, content needs to be news-focused, with interactive business updates.

B2C marketing

Initially, Instagram was a photography platform, but as businesses latched onto its popularity, its business function was introduced. The power of this platform can be leveraged to promote a business, however the use of content should be in such a way that it engages the audience and is not text heavy. Relevant industry hash tags can be used to communicate the message to a wide audience.

Facebook is perfect for both B2B and B2C marketing. Its social media domination is clear from the fact that Facebook had 2.2 billion monthly active users as of the fourth quarter of 2017. For a successful Facebook campaign, rely on images, videos and a concise copy of text.

The experts working in a digital marketing agency in Chandigarh, or worldwide, know how each platform is different from the other and they can help you choose the right platform that suits your business needs the best.

There isn’t a prompt response

Social media is known for its always-on approach. If you do not offer a prompt response, you might be doing injustice to your business. If people decide to follow your page, they expect a quick response from you, otherwise they may choose the phone or email. A quick response is not only appreciated by people, but can also turn around negative brand sentiment, if it is dealt with quickly and efficiently.

If you do not have a dedicated resource to manage your social media accounts, you can seek help of a professional digital marketing agency in Chandigarh, or in any corner of the world. The experts working in these companies can suggest you the right marketing approach, and handle everything – from A to Z – on your behalf. Not only this, they monitor the results regularly to see if current approach is working well for your business or if it needs to be re-worked.

Need help with social media marketing?

Antier Solutions is a leading digital marketing agency in Chandigarh, offering customized marketing solutions to clients across various industries. Our marketing experts understand your business needs and employ the right social media marketing strategy to promote your business on the right platform among the right audience at the right time, leading to successful results.