The client is an internationally lauded fashion designer famous for his ready-to-wear couture collections for both men and women. The client wanted a re-design of his existing website, giving it a fresher feel for his new collection in 2012.
The client wanted a website to showcase his latest collection of ready-to-wear apparel for both French as well as international buyers. Just like the theme of his collection, he wanted a visually-dominant website that could present his work in a clean, clutter-free, breathing environment that was both subtle as well as invigorating. For countries where the retail outlet does not exist yet, this website would be the only way to reach out to his customers.
The challenge was to design and develop a website that was nothing less than a perfect balance of calm, sleekness, fashion and subtlety while also creating a buying environment that had movement, liveliness and a certain bounce to it.
We created a website design based on the parallax format, using a fixed pallet of bold pastels against open stretches of French landmarks in the background. The choice of bold, yet light fonts conveys a sense of affluence, exclusivity and style that is inseparable from Daniel Hechter’s signature style. The pictures of models were used in the foreground boldly with strategic placement so as to draw all attention to the collection.