design6

Project Name

Daniel Hechter

Client

The client is an internationally lauded fashion designer famous for his ready-to-wear couture collections for both men and women. The client wanted a re-design of his existing website, giving it a fresher feel for his new collection in 2012.

Project Objectives

The client wanted a website to showcase his latest collection of ready-to-wear apparel for both French as well as international buyers. Just like the theme of his collection, he wanted a visually-dominant website that could present his work in a clean, clutter-free, breathing environment that was both subtle as well as invigorating. For countries where the retail outlet does not exist yet, this website would be the only way to reach out to his customers.

Challenges

The challenge was to design and develop a website that was nothing less than a perfect balance of calm, sleekness, fashion and subtlety while also creating a buying environment that had movement, liveliness and a certain bounce to it.

Solution

We created a website design based on the parallax format, using a fixed pallet of bold pastels against open stretches of French landmarks in the background. The choice of bold, yet light fonts conveys a sense of affluence, exclusivity and style that is inseparable from Daniel Hechter’s signature style. The pictures of models were used in the foreground boldly with strategic placement so as to draw all attention to the collection.

Technology Used

Adobe Photoshop

design1

Project Name

Pocial

Client

Clifton Cooper

Project Requirements

The client wanted us to design an interactive social website where members could create polls and share them with friends seeking their opinion on a particular subject, current affairs or just things in general.

Challenges

Since, the website would see lots of activity and participation; the design could not have been minimalistic since that would take the element of excitement out of it. We could not make it entirely heavy, because that could directly hamper the appeal and therefore the popularity of the website. So, there was a need to zero in on, and then achieve a harmonious balance between the two of them.

Solutions

We gave them a design that consisted of light but legible fonts, a riveting combination of cyan-grey-white and a navigation that gave the user access to a lot of information with as little an interference of vision as possible. The user can view polls, share them and see its results by hovering on its image. The creator’s profile displays on the top with all their poll statistics thus making it accessible at all times. Since, the client wanted a mobile responsive website, we created this design without using any Flash, so that members can use it on their mobile devices without hampering its functionality—ensuring a pleasant user experience.

Technology Used

Adobe Photoshop