Tag Archives: mobile application development

Grow your business: Keep your existing customers coming back

It’s no secret that the cost to acquire a new customer is more than retaining an existing one. According to Bain & Company, an organization has to spend 6-7 times more to attract a new customer. Moreover, it is 50% easier to sell to existing customers compared to new ones, according to Asian Entrepreneur.

Retaining your customers is one of the best ways to grow your business. According to Asian Entrepreneur, “A 5% increase in customer retention can increase a company’s profitability by 75%”. That’s why it’s important to treat your customers right after they do business with you as good as you would treat them prior to purchase. Let’s take a look at some ways to delight and retain customers.

Keep them informed

No one likes unpleasant surprises, not even your customers. Keep them informed when they do business with you. This becomes even more important when you are unable to meet your promise. For example, your customer has relied on you for mobile application development and for some reason you are unable to deliver what you promised on time. Contact your customer and let him know about the same.

Keeping your customers informed is crucial even if there is no problem. They like it when you keep them up-to-date. Email them at regular intervals to keep them informed about the status of their project.

Discover the wow factor

Put yourself into your customer’s shoes. Find out if you were dealing with this business what would keep you coming back and make you tell your friends, relatives, or others about this business.

Get into discussion with your team and brainstorm ideas about what would pave way for an amazing experience. Adequate market research can help you in this. Find out what customers expect from your business and what they are actually getting. You may find some wow factors that are economical to deliver.

Reward loyalty

Show your customers that you appreciate their decision to work with you. There are different ways you can reward them. Offer exclusive customer-only discounts or give them special offer on the anniversary of them first doing business with you.

Deliver exceptional service

Whether you are into web portal development or any other business, quality of service is one of the major factors to influence your customer’s decision of coming back to you. Failure to deliver exceptional service can not only disappoint your customers, but also take a toll on your business. Sit down with your staff and discuss what can be done to deliver better service.

Retaining your customers is a winning tactic. According to Asian Entrepreneur, “80% of your company’s future revenue will come from just 20% of your existing customers”. So, delight your customers and retain them to let your business flourish.

What security parameters my application should pass or follow?

Presence on the internet requires dealing with security- one of the necessities to ensure secure use of any web application. As new technologies evolve, so do the hacking methods. Network firewalls, which were constructed with a motive to block dangerous protocols, are now helpless since the same protocols are embedded inside HTTP.

A better approach is thus needed to ensure security of applications. Before you launch the application, be certain of its secure use to make certain users do not turn down your app only for security reasons. Below mentioned are the security parameters your application should pass:

User authentication

With increasing cases of identity theft and security breaches, there is an enormous need for stronger user authentication. Improved ways of verification have smoothly changed from conventional tokens to smart cards, soft tokens, fingerprint readers and scanning devices. Contextual authentication, wherein analysis of device patterns and behavior patterns is performed, is gaining immense importance. Make certain that your application offers enhanced user authentication so that during any transaction between two people, each party knows they are dealing with legitimate users.

Encryption and decryption of data is crucial

When the information between two parties is shared over a network, chances of theft always exist. This is when encryption of information at the sender’s end and decryption of the same at the receiver’s end is vital to ensure secure exchange of data. Incorporate cryptography feature into your app to protect the details of the users to enhance the credibility of your application.

Secure transaction exchange

Many applications lose their customers since they are unable to offer secure platform for funds transfer. Do not let this happen to you. If your application requires transfer of money, make certain the account details shared at this time are protected.

Today when app users have turned smart, focusing on the security of an application at first place, your application’s adherence to security parameters makes it a trusted option, enabling it to rank top among its competitors.