Welcome to the first article in our Changing Times series wherein we will discuss all the transformative developments that have taken place or are taking place in web application, mobile apps, UI/UX, web design, product development, corporate branding, internet marketing & IT consulting; in short, all the fields that we provide service in.

We sincerely hope that this initiative will help you keep up with the latest advancements as creators, clients or even users of these technologies. PIeces on other topics, will of course, keep coming too. Happy Reading!

Sit back and imagine what do you associate with the word ‘Design’? Most of you will probably imagine a runway, flowing fabrics on stick thin models or exquisite interiors, or an art magazine you swore by in college and still do. Nothing wrong with that, really! I am not leading you into a tricky answer to a trick question.

Design, etymologically in itself means to make something ‘stand out’. And the term has worked just fine for English-speaking populace for six centuries; until one day, a new breed of humans rose from the shadows and spun the word around to include concepts like ease of use, simplicity of access and fluidity of information. This new race of humans came to be called, The Designers.

Five years into the past from now, a designer was anyone who knew the main PhotoShop tools or the barest basics of CorelDraw. Illustrator and Pagemaker were the biggest cherry on the cake you can ever imagine, and voila! Cherry-topped designer! Well, things aren’t the same anymore. They never do remain the same. Change is the only constant, said a crappy book once.

Now with a few basic design softwares in your Mac and a few designs in your portfolio, you could call yourself a web Designer. But to master the vocation, to become a Superdesigner, or even be employable, a designer has got to have a functioning knowledge of coding too. HTML, HTML5, CSS3, jQuery are the basic languages that you need for almost very website nowadays. jQuery is in fact, inevitable by the virtue of its versatility and extensive use.

Ever since the static, cut-pasted websites became a thing of the past, these languages have been helping designers give motion, depth and dynamism to the whole website. Menus that open upon hovering, hover keys, pictures that flip and changing banners are all examples of using movement in website designs. A collection of all these when used together can lead to beautiful designs that are not only minimal, but equally expressive and unique, like in this website.

In a nutshell, it needs to be understood that making pages look beautiful is no more the sole purpose of designing, but just a part of it. Nobody wants a shiny, pretty piece of shmuck that does very little or nothing to sell a product. Ultimately what you design needs to be functional, practical and upkeeping with the expectations that a certain product or brand evokes in a user. A great artist once said, “A good design is the one that is almost invisible.” Think about that till we meet next, if you want to be a Superdesigner of course.

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