Category Archives: Product Development FAQ’s

How to get funding for your startup?

For a startup, it can be hard to get funding. With multitude of options available, seeking and securing the right one can be challenging. Here are a few tips that can help you find the best financial deal for your business.

Consider your niche

There must be something special about your idea. There are grants customized to either particular business owners or business ideas that can help you put your idea into motion.

Defining your niche will offer an additional advantage. As you approach your potential investors, you can easily explain them what makes your business different from others. Look for the investors who have interest in what your business offers.

Find a grant

A grant makes an ideal option when it comes to finding funding. You are offered the money for your startup absolutely free of charge.

Grants are available based on the nature of business and your demographics. There are grants for women, single mothers, minority business owners, and more. To apply for these grants you need to explain in detail every aspect of your company.

Find an angel investor

Angel investors continually look for great ideas to invest their money. But it is also important to understand that these investors have their own motive behind this. They seek a sizable amount of share in your company in return for funding. So, if you are comfortable exchanging equity for funding, an angel investor might be the solution you are looking for.

Finding funding to get started doesn’t have to be challenging. A good business plan in conjunction with a strong pitch can make a strong positive impression on anyone who hears it, so you can increase your chances of getting the funding you need to turn your idea into reality.

Choosing the right software platform for your product

The choice of software platform depends on the type of product you are developing. Depending on the product, you may have more or less options to choose from. Although the choice of platform might not seem challenging in the beginning, it can be a major problem as you proceed. So, have in-depth understanding of your product is important.

Custom or off the shelf

When developing an e-commerce product, there are multiple options to choose from. Products including Squarespace, Magento or Shopify can help you create an e-commerce site. On the contrary, if you intend to build a simple, content-driven site, try exploring WordPress, a popular Content Management System.

If the domain of your product is not common, or if you want complete control over every detail, you might have to build your product right from the beginning. This approach is relatively time-consuming, requires you to build a team, and opens a new set of options.

Mobile product development

When going for mobile product development, the options are limited and thus deciding upon the software platform is easier. After you are clear about the users you want to target (i.e Android, iOS or both), decide if you will be using the native language of the platform or would rather go for a hybrid approach.

It is always recommended to use platform’s native language since it’s a good way to achieve excellent performance and user experience. Conversely, if you want to target both the platforms, it opt for the hybrid approach. It helps quickly build a prototype that supports multiple platforms, while maintaining a balance between performance and UX.

Large part of the success of your product depends on the platform you choose. Wrong platform means you are away from desired end result. So, wait for a while, think about your product, understand it, and then choose your platform.

4 strategies to help your startup stand out from the competition

Today, as entrepreneurs face challenges like slow economic growth and increasing interest rates, starting a new business is certainly not easy. Success is not guaranteed.

Despite the fact that business is a gamble, there are certain strategies that can help your business stay ahead of the game.

Be realistic

One of the biggest issues that entrepreneurs fight is meeting unrealistic goals set by them. Indubitably, it is important for business owners to have an ambition, vision and objectives that help them succeed, but these goals need to be realistic.

Keep it short and clear

Communication is important in every business. It is crucial for every startup Founder to be able to effectively communicate with others, including the employees, clients, or anyone involved in the business. Engage with your customers and investors and ascertain to be clear and concise.

Stay up-to-date with technology

In today’s era, technology barely keeps pace with itself. For startups to stay ahead of the competition, it is important to keep up with technological advancements.

Keep your computers up to date with the latest hardware and software to deliver the most advanced services to your clients.

Understand your customers

It is usually said that the customers are the lifeblood of any business, and it’s nothing but true. Seek effective ways to reach your customers, talk, and most importantly, listen to them to comprehend their needs. This will help you deliver what they want.

Starting a new business requires a careful approach which can help stack the odds in your favor. So, have the right strategy in place that can shield you from the uncertainty of marketplace.

What is app localization and how it affects the number of app downloads

Your app has the same features and functionality, but still it fails to perform as good as it does in English-speaking countries. Have you ever thought why this happens?

Because you did not localize your app for non english-speaking users.

Now, you might be wondering what localization is. Well, it is a process to make an application available in diverse languages. When App Store enables distribution of apps to more than 150 countries in 28 languages, localization can help app developers acquire great traffic in varied markets.

Even though advancements in telecommunications infrastructure led to increased popularity of mobile applications round the globe, each region has its own way of perceiving things. If you look forward to diversify your business in other countries, make certain to localize your app, which does not end with simple translation. It needs to adapt to a specific country and populace.

However, prior to making the final decision, ensure to figure out if this venture of yours would really do good for you by increasing your downloads and revenue.

How to begin localizing your app?

Once you are clear about your target market, go on to localize the App Store Optimization of your app instead of directly localizing your app. You might realize the need for professional help for the same. Don’t forget to optimize your keywords. This does not incorporate using Google to carry out the translation. This also does not include asking a local speaker to suggest the best optimized word for your application.

When it comes to screenshots, it is vital to ensure that every translated word make sense. Be careful while using text in your screenshots as you would not want them to look bad or overloaded with longer words.

Post implementation of changes, test the performance of your app. It is worth waiting for a couple of weeks to find out if your app is getting good number of downloads. If it does, you are certainly on the right track. It is viable to proceed with localization process. This is when professional help might be required. Like screenshots, make certain to pay attention to your graphics and ensure that the characters fit well in the buttons.

On the contrary, if your app does not receive increased number of downloads, it can be probably because you did not target right language or country for your business. Consider changing the same. Poor results can also be the consequence of employing improper localization approach.

A clear understanding of mobile app localization and a right approach to carry out the process will help increase the number of downloads for your app. So, wait no further. Localize your app and give it a chance to perform better in target areas.

Why the need for Rapid Mobile Application Development (RMAD) platform is increasing

RMAD developers use already available resources in order to design your apps. Use of low codes and no codes enable them to develop an enterprise app at high-speed. What is the best about this approach is that even your in-house business analysts or IT personnel can contribute in app development.

Now, what makes these RMAD platforms extremely popular among organizations?

Well, increased liking for enterprise apps is stimulating the growth of these platforms. Besides, there are other good reasons why the need for RMAD platforms is increasing. Primarily, a large number of organizations that opt for it do so in order to fast track their revenues. Many others use it to augment current experience of their apps. In addition, it helps build brand awareness and enhance productivity of employees.

RMAD: A perfect remedy for app development backlog

With the increasing demand for enterprise apps, the need for RMAD platforms is also growing. A large number of companies are dealing with the problem of mobile app development backlog. Lack of skills and budgetary constraints are the major reasons for the same. Companies do not have developers who are adept to deliver quality applications at a good speed. Moreover, a hike has been seen in app development prices.

Having said that, Rapid Mobile Application Development providers help companies successfully overcome the problem of mobile app development backlog.

A few things worth considering prior to opting for RMAD

If possible, look for all RMAD tools available and go with the one that best suits your organization’s needs. Secondly, lay emphasis on areas including back-end integrations, device support and user interface. Last but not the least, perform background check on companies you would probably work with for Rapid Mobile Application Development.

So, should you jump on RMAD bandwagon?

If you need an app that can be customizable for your needs, the one that works as per your requirements, the answer would be No. On the contrary, RMAD platforms would make a suitable option for you if an app that does the basic things is all what you need. In addition to providing you with quick results, rapid mobile application development will help you save significant money as well.

Which technology stack should be used?

This is a common question asked by software developers and entrepreneurs while considering efficient ways to position their career and business respectively.

A set of code modules, technology stack when viewed from below takes an individual close to the operating system. On the contrary, the higher you go in a stack, the more specialized functionality you access.

When it comes to zeroing on to technology stack, there are certain crucial factors that must be taken into consideration, including:


Scalability here refers to catering to more number of customer requests with reduced cost and response time. If your product is expected to receive heavy traffic, it is vital to pay attention to the efficacy of the stack you select since it will influence your operational burden and cost.


The operating constraints set by the company often play major role in influencing the decision of making stack choice. For an instance, if your company develops native applications for iPhone, you might be compelled to use Objective C. Make out if all or part of your company needs to support certain legal requirements or align with a specific technology vendor since this could be a major factor in decision making.


Many software products can be developed using open source solutions today. Make certain to gain insight into under which license the software is open sourced since it might have an impact on your future deals. GPL, General Public License, is deemed the most commercially restrictive license today.

As you take into account these factors, it may become easy for you to choose a right technology stack that helps you accomplish your business objectives.

What will be the different phases of my project?

Each process model flows down through multiple phases so as to ensure success in software development. Deliverables produced by one phase are required by the following in order to accomplish the end product.

When you ought to turn your ideas into a product, the phases that will be covered are:

Analysis: As is clear from the name, during this phase, business requirements will be gathered and understood. This is when the role of Project Managers and Stake Holders comes into play. Questions like who is going to use the system and how? What data would be input into the system?and what data would be output from the system are addressed.

Plan: This phase entails initiation of system and software design which assists in defining system and hardware requirements, along with specifying overall system architecture.

Build: The project is segmented into diverse units or modules and the actual coding will begin with this phase. A major role played at this time is of the developer’s since code is produced during this phase.

After successful coding, the product will be tested against the requirements to ensure it is addressing the needs. Unit testing, system testing, integration testing and acceptance testing would be carried out for the same.

Deployment: Once the product is deemed secure for use post successful testing, it will be delivered to you, the customer.

Maintain: The actual user acceptance testing may bring out underlying issues with the system only after its use and once appeared, they would need to be addressed right away. If your developed system encounters any problem, it will be adjusted to systemic, organizational and utilization changes if you have the maintenance agreement in place.

Each phase has its own importance and when they are carried out in a flexible manner, the chances of success escalate.

What will be the maintenance cost of my application once it is built?

There is much more to an application than simply developing it for users. Like you would not purchase a car without expecting maintenance costs, the same goes for applications as well. When you are provided with an app post development, it is viable to know that maintenance needs and costs come along.

Numerous updates, fixes and improvements are all required to be planned by the developers. Based on company norms, 15 to 20 percent of the original cost goes towards maintaining an application. This might appear to be expensive, but in case you enter application development phase without prior preparation, it is actually going to cost you big.

Factors influencing application maintenance cost

User activities play major role in affecting the cost required to maintain any application. The more the traffic, higher will be the maintenance cost. Thus, if you are getting an app developed that is expected to welcome more traffic, be prepared to anticipate higher maintenance cost.

Another major factor to impact maintenance cost is the platform for which the app is being developed. If yours is a native application for diverse mobile platforms, including Blackberry, Android, iPhone and more, it is better to be prepared for inflated maintenance cost. Reason being, when you choose to enhance the app, your developers would have to work separately on each platform. It means, if you have an app that works on Android, iOS and Blackberry platform, you are required to do three times the work.

It would not be wrong to say that maintenance of an application is as important as its launch. By working on a maintenance plan in the initial stages of application development, prioritizing updates later, you can trim-down maintenance costs, keeping your customers happy and satisfied.

What security parameters my application should pass or follow?

Presence on the internet requires dealing with security- one of the necessities to ensure secure use of any web application. As new technologies evolve, so do the hacking methods. Network firewalls, which were constructed with a motive to block dangerous protocols, are now helpless since the same protocols are embedded inside HTTP.

A better approach is thus needed to ensure security of applications. Before you launch the application, be certain of its secure use to make certain users do not turn down your app only for security reasons. Below mentioned are the security parameters your application should pass:

User authentication

With increasing cases of identity theft and security breaches, there is an enormous need for stronger user authentication. Improved ways of verification have smoothly changed from conventional tokens to smart cards, soft tokens, fingerprint readers and scanning devices. Contextual authentication, wherein analysis of device patterns and behavior patterns is performed, is gaining immense importance. Make certain that your application offers enhanced user authentication so that during any transaction between two people, each party knows they are dealing with legitimate users.

Encryption and decryption of data is crucial

When the information between two parties is shared over a network, chances of theft always exist. This is when encryption of information at the sender’s end and decryption of the same at the receiver’s end is vital to ensure secure exchange of data. Incorporate cryptography feature into your app to protect the details of the users to enhance the credibility of your application.

Secure transaction exchange

Many applications lose their customers since they are unable to offer secure platform for funds transfer. Do not let this happen to you. If your application requires transfer of money, make certain the account details shared at this time are protected.

Today when app users have turned smart, focusing on the security of an application at first place, your application’s adherence to security parameters makes it a trusted option, enabling it to rank top among its competitors.

What project methodology should I adopt?

If this is the question coming up in your mind, you can either go for Agile or waterfall methodology.

When talking about the waterfall model, it is a systematic software development process where the project passes through various phases to reach the conclusion. Everything, from user interface to user stories and feature variations, is documented in advance. The methodology follows an old saying “measure twice, cut once”. In-depth investigation and thorough research of product features carried out upfront mitigates project risks. Additionally, with adequate research done in advance, estimates for time needed to complete each phase are more precise, delivering more predictable release date. However, waterfall model assumes that each requirement can be identified before beginning of any design or coding, which leaves the users with irrelevant product at times.

Conversely, Agile methodology proposes alternatives to conventional project management. This approach is usually used in project development to handle unpredictability. Unlike waterfall model, where the developers are left with only one chance to get everything right, Agile methodology enables continuous re-evaluation of every aspect, including requirements, design and more. With each re-assessment, there is a chance to take the project in a right direction. The “inspect and adapt” approach to product development cuts-down development expenses. Furthermore, the flexibility to develop the product simultaneously when the requirements are gathered empowers the team to ensure success.

If your product is expected to experience unpredictions while in the development phase, it is always viable to opt for Agile methodology. You get an opportunity to review the product every week or so and the feedback from your side can steer the development in right path. Above all, Agile methodology would maintain the market relevance of your product.