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7 creative examples of Logo Design

A logo plays a pivotal role in building an organisation’s brand value by adding brand recognition to its products or services. That is why, the first thing a company thinks of before starting a new business venture is to get a logo designed by a professional logo designing company or professional. Even a company planning to revamp an old set-up wants to make most out of it. Here, we showcase 7 of our logos, explaining the idea behind designing each of them and how they represent their respective companies’ identities well enough.

Hako Tea
specialises in teas around the world and endeavours to source the best tea in the world, so that everybody can enjoy a good cup of tea in your leisure. Hako’s logo had to be simple, which speaks out for it. Therefore, the green tea leaf flavour in the logo is refreshing to look at and gives an instant recognition of the tea business Hako is into.

Mistri is an on-call service in Punjab for all handyman services like electrician, plumber, carpenter, etc. Mistri-on-call makes lives easier with handyman service anytime people are in need and therefore the logo suggests the same, with a hammer and call symbol.

Sarv Herbals is a WHO GMP-certified company engaged in production of high quality herbal extracts for health & beauty. The logo of Sarv suggests how with the usage of herbal extracts, we can remove impurities from our lives completely. The tagline ‘nourishing herbal lives’ complements the logo as Sarv plans to meetthe changing healthcare needs of people and justify its vision of emerging as the major player in the healthcare segment.

Ultimate Wineries believe in the power of wine. It is their goal to connect wine lovers with Wineries! From wine connoisseurs, fans, lovers and newbies, the journey starts with Ultimate Wineries. The logo reflects their main focus, i.e. class, wine and everything related to it.

New York Know-it-All is the flagship product of 13th Floor studios, a multimedia company specializing in smart phone apps, websites, or other communications needs. NYKIA is perfect for tourists and Manhattanites, enriching their experience of the Big Apple. The logo is so perfect, showing a person with a cap which says New York Know it all. The geeky specs and the attitude says it all!

Insurance Compass Services, LLC is an agency providing the highest quality of service to their customers. Insurance Compass Services, LLC and its associates have been providing quality insurance products in California and abroad since 1965. They offer all types of insurance policies that will meet specialized needs. The logo, consisting of an eagle depicts the detailed view and experience of the company.

Bulls Head Trading Analysis was founded by an experienced Technical Analyst and Institutional Trader, who is also long standing member of the Market Technicians Association. Bulls Head conveyed the belief that the traditional discipline of ’Technical Analysis’ can be applied to virtually all securities markets and can add value to almost any investment process. The logo carry forwards the same idea and complements the name of the company.


How to go for Brochure designing for your own business

Brochures are one of the best marketing and promotional tools for your business and your company. They are the set of printed papers, which really shows the image of your company, your company’s products and services.

If in case you have been assigned the task of brochure designing for your firm, then you have to be really careful and you have to understand the ins and outs of successful brochure designing campaign.

First, you have to be clear on one thing that either you can go for templates, which are a cost effective way, or you can custom design brochure in which brochure expert will assist on each step. If you represent a well respective firm then there is no question of using templates, custom design will be your definite choice.

To create an effective brochure, you have to understand and define your companies goals and objectives, must be well aware of brochure purpose and audience. This will help you to clarifies your thought and make up your mind to decide the layout and brochure text.

Brochures are full of image, graphics and highly meaningful content. Once the thoughts and design visualizes your mind and you have conveyed it to your brochure designer, right way is that let him come up with rough design and that will give you the clear vision and will definitely help you to achieve your marketing goal.

Brochure designing is a blend of graphics, images and little word, which represents the sole purpose of your company and if it does not convey that message then it is of no use. Brochure text should be simple i.e., few words with simple meanings and images presenting your business purpose with appropriate graphics will work the magic.


What is UI/UX & Why You Should Absolutely Give a Damn About It

More often than not, I have had to explain the difference between UI and UX to my clients and designers alike. I also remember this being the most dreadful question during our design class tests, because despite having mugged it down from multiple notes we still would get confused.

But after seven years of my professional life as a web designer and developer, I can say one thing for sure: these two are although two sides of the same coin called a successful website design, they are still not similar enough to be used synonymously as it usually is, mostly by the kids just starting in the field.

Even if you are getting this done from a firm or your own IT department, as the end client or supervisor, you have the equal need to understand what is it that you are actually expecting from your team, and the possibilities as well as limitations thereof.

UX or user experience, is the ultimate end result or (as the name suggests) the experience that users will ultimately derive from your website, or application or your software. The UI, or user interface on the other hand, is the means to achieve that final goal of a good user experience.

So, what do you think is the first thing a user notices about your website the moment the page opens? The design? The pictures? The colors? Or the latest king of online presence, the content? Well, a bit of all, but only after they have had an instantaneous perception of the look and feel of the screen in front of them.

Research shows that these two, coupled with the ease of usability decides in the first 0.65 seconds whether the user will stay and read on, or press that little cross on your tab’s corner.

Look at the biggest brands in the world. Apple, Disney, Starbucks– are legendarily famed to be the brands that prioritise user experience more than anything else. The most important factor that any business today exists for is, in the end, to attract new business.

But if you fail to give to your customers that extra something from your competitors, it is hardly going to make any difference to them how good your work quality is, or how experienced your designers are or how many awards your agency got. And that is not all. A bad design will not only stop the inflow of new business, but in fact, result in the negative flow! So much for your new ‘cool’ website.


Changing times: From Designer to Superdesigner

Welcome to the first article in our Changing Times series wherein we will discuss all the transformative developments that have taken place or are taking place in web application, mobile apps, UI/UX, web design, product development, corporate branding, internet marketing & IT consulting; in short, all the fields that we provide service in.

We sincerely hope that this initiative will help you keep up with the latest advancements as creators, clients or even users of these technologies. PIeces on other topics, will of course, keep coming too. Happy Reading!

Sit back and imagine what do you associate with the word ‘Design’? Most of you will probably imagine a runway, flowing fabrics on stick thin models or exquisite interiors, or an art magazine you swore by in college and still do. Nothing wrong with that, really! I am not leading you into a tricky answer to a trick question.

Design, etymologically in itself means to make something ‘stand out’. And the term has worked just fine for English-speaking populace for six centuries; until one day, a new breed of humans rose from the shadows and spun the word around to include concepts like ease of use, simplicity of access and fluidity of information. This new race of humans came to be called, The Designers.

Five years into the past from now, a designer was anyone who knew the main PhotoShop tools or the barest basics of CorelDraw. Illustrator and Pagemaker were the biggest cherry on the cake you can ever imagine, and voila! Cherry-topped designer! Well, things aren’t the same anymore. They never do remain the same. Change is the only constant, said a crappy book once.

Now with a few basic design softwares in your Mac and a few designs in your portfolio, you could call yourself a web Designer. But to master the vocation, to become a Superdesigner, or even be employable, a designer has got to have a functioning knowledge of coding too. HTML, HTML5, CSS3, jQuery are the basic languages that you need for almost very website nowadays. jQuery is in fact, inevitable by the virtue of its versatility and extensive use.

Ever since the static, cut-pasted websites became a thing of the past, these languages have been helping designers give motion, depth and dynamism to the whole website. Menus that open upon hovering, hover keys, pictures that flip and changing banners are all examples of using movement in website designs. A collection of all these when used together can lead to beautiful designs that are not only minimal, but equally expressive and unique, like in this website.

In a nutshell, it needs to be understood that making pages look beautiful is no more the sole purpose of designing, but just a part of it. Nobody wants a shiny, pretty piece of shmuck that does very little or nothing to sell a product. Ultimately what you design needs to be functional, practical and upkeeping with the expectations that a certain product or brand evokes in a user. A great artist once said, “A good design is the one that is almost invisible.” Think about that till we meet next, if you want to be a Superdesigner of course.