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How can I reach the first 1000 organic hits in a day?

If anyone tells you that building organic hits is easy, bother not to pay attention to it. There is no shortcut to diverting organic traffic to your site. In fact, significant amount of effort is required on your part to ensure success.

If you are ready to reach the first 1000 organic hits in a day, below mentioned are the things you need to begin with:

Produce quality content

Creating content only for the sake of writing it because it is good for SEO would not take you far, as suggested by many internet marketing experts. Your website represents your business and in many cases it helps create first impression on your prospective customers. Just like you would not provide poor or average quality product to your customers, make certain not to publish low quality content.

Write frequently

Do not believe what certain studies say regarding the best days to publish the content. The key to gaining readers’ attention is being consistent. Usually, the more you publish the better it is. But, if you are an entrepreneur, time constraints often prevent you from writing regularly, unless you have hired writers. Focus on writing at least once a week. Both, users and search engines love consistently updated sites.

Be creative while link building

The days of building forum and bookmarking links are long gone. Now-a-days, you need to be creative while link building to stand out. Following are the ideas that can be worked upon for the same:

>> Learn how your competitors are getting links
>> Include related links in the Press Releases you publish
>> Search for high-quality directories to acquire decent links

Hard work brings you the best results and the same is true on the web. To reach maximum organic hits, give in your best efforts and optimize the opportunities that your competitors have missed.

How can I protect my idea?

People often complain about visiting a developer, sharing their app development idea with him and then claiming it to be stolen by the same professional.

This has increased the need for protecting an idea while it is still in an idea phase. Following are a few methods that can be adopted for the same:

Remember NDA

NDA, Non-Disclosure Agreement, is probably one of the best ways to protect your ideas from being stolen by the developers. Ask your attorney to prepare an NDA and exchange it with everyone you wish to share your idea with, after signing it.

Be creative while disclosing your idea

When it comes to disclosing or explaining the idea, be certain to protect the “secret recipe” that will actually bring profit to your business.

Choose from protective measures

Get into the discussion with your attorney to determine if you require protective measures like patent or trademark. For a fact, copyright law offers cushion to the originality of expression and not the function of proposed idea, opting for copyright alone might not be sufficient to safeguard the commercial value of your application and thus patent might also be required.

Gain control over the distribution

Upload your application to different app stores from your account instead of allowing the developers to do it from theirs. It is better to register for an account in your own name, providing temporary access to the developers and changing access rights afterwards.

Build your idea

Let your idea take the shape of an app as soon as possible. Once you get your web or mobile application developed, you can be sure of copyright protection. This prevents anyone from coming by and stealing your code.

Ideas can be cheap, but implementation is hard. It is impossible for anyone to steal your hard work and this is something that actually makes your product successful. In other words, it’s not the idea which is more important, it’s the execution of your idea which will make you succeed. That’s why only a few e-commerce portals come to one’s mind when we think about them and not rest of them.

How can I get my first paying customer?

There are no specific tactics to get paying customers. It is viable to build a customer base prior to having an actual product. Out of the free users, you can expect some to turn into paid users. A few ways that can assist you in getting paying customers are:

Ensure your product is solving a real problem

Much efforts are not required to attract people if a product solves a problem that users often experience. Prior to product development, make certain your product serves the same purpose of solving a problem that other competing products cannot.

Reach out to friends and references

Even if you do not have an impressive network initially, you may be knowing some business owners. These are the individuals you can reach out to. Either send them e-mails or choose any other mode of communication to let them know about your product and invite them to discuss their business requirements.

Learn from your competitor’s customers

Get into the discussion with the customers who used your competitor’s software. The feedback received can be enormously helpful in determining if you need to improve a particular feature or multiple features of your product in order to make it better for the users.

Go fishing on social media sites

Look for the people complaining about your competitors’ products and ask them if they can chat. This would help you to know the loopholes in your competing products and the problems being caused due to the same.

Create early content

“Content is king”. Follow this saying and create early content to let maximum people know about your existence. Blogging can really help in this venture, bringing adequate number of clicks to your site. Additionally, Press Releases also serve as perfect means to mark your web presence.

Getting first paying customer calls for a lot of legwork. But that does not mean accomplishing desired results is impossible. You need to have full confidence in your product and clear vision. Better use “Lean Methodology” in building your product.

How can I ensure smooth execution of my project?

Indubitably, ensuring smooth execution of any project can be challenging if the roadblocks, risk factors and assumptions are not clearly understood. From designing to coding and testing, there are many aspects that are needed to be taken care of. Nonetheless, a systematic approach can enable you to be sure of uninterrupted execution of any project.

The below mentioned steps are deemed helpful in proceeding with straightforward implementation of project:

Define your objectives

Each project demands vision. Know your business objectives and make certain that your development team has in-depth understanding of the same. Unless they are sure of what end results a product is required to accomplish, you cannot expect desired outcomes. Furthernore, a detailed set of objectives helps the developers to establish provisional project timeline and keep expectations in control.

Work out a plan

For a fact manager is responsible for the execution of the project, get into a discussion with him to decide on how the process will move ahead. If you would like to have a prototype model first, let your developers know that. Conversely, if you want your developers to straight away begin working on the actual product, adopt agile methodology and plan out your sprints carefully. Have clear vision if you have to provide feedback every week or two.

Go for user acceptance testing

Once your mobile & web application is done, don’t assume it will be a huge success the moment it comes out of the development agency. Pick handful of users as real users, and let them use the beta version of your product (web/mobile). Gather their feedback and go back to your development agency to implement what matters the most.

Deploying the application

Once the coding and beta phase is successfully completed, you are all set to deploy the application. This is when it is enormously crucial to choose your marketplace carefully. You probably would have to reformulate your marketing strategy once the app is running.

Remember, maintenance is crucial

Once your product is gaining wide acceptance in the market, do not lose your focus from maintenance. Keep yourself updated with user reviews to make out if any feature of your product has negatively affected their experience.

How much effort should I invest on UI and UX?

User Interface (UI) design, the process of converting complex things into meaningful user experiences, must be given ample attention since it serves crucial competitive benefit for those venturing into the introduction of new products. By focusing on user interface design and user experience (UX) in product development, you can come up with better solutions, ultimately improving credibility, revenue and market share.

Many well-recognized names, such as Dell, Samsung, Motorola, Logitech and Charles Schwab are already laying major emphasis on UX and UI design for the development of their products as well as applications, reaping fruitful benefits.

For a fact, User Interface and User Experience design plays major role in enhancing user experience by improving the usability, accessibility and interaction between the product and the user, it is viable to invest adequate time and budget on it. When it comes to deciding on a methodology, Agile makes a perfect option. Every time you work on the design based on the user’s idea, feedback from user end can be attained and it is possible to improve the output of the product. Moreover, the same also helps in informed decision making, without which the projects are often delayed.

Another enticing thing about putting efforts into UI and UX design is it always enables you to add value to your product irrespective of the budget. While you can give lighter touch to the product with low budget, relatively higher budget enables you to get into more extensive detailing.

Thus, planning to launch a product, if you wish for increased user engagement, it is vital to spend sufficient time and efforts on UI and UX design as it is the first look which makes your user to buy  your product.

How much should I budget for marketing expenses?

If you are an entrepreneur, this is a common question you would ask. Although there is no specific answer to it, rule of thumb always applies to this question.

According to this rule, you should spend 5% of the total proceeds or the budget on marketing to mark your web presence. Conversely, if you look forward to capture greater market share, you can budget a higher percent, say about 10%.

The figure, however, varies with the industries. If you are into a business that faces tough competition, you might be required to spend 20% to 50% of total revenue generated on advertising, like many healthcare companies, along with others dealing in consumer goods do.

However, prior to deciding upon the marketing cost, it is viable to know what does marketing budget entail?

It usually incorporates costs for public relations, promotion and advertising. In addition, overall marketing budget includes:

  • Print media and broadcast advertising
  • Website development
  • Trade shows
  • Social media marketing
  • Design and printing costs for brochures, press releases, news letters
  • Any other special events needed

Determine the amount for each category. Remember that it is always beneficial to know how much of your proceeds can go towards paying for marketing activities and then divide the money into subcategories.

A formal budget would assist you in defining the marketing needs. Work on a detailed marketing budget before the beginning of fiscal year and make changes to it on annual basis, in order to ensure business growth. Evaluate marketing costs and outcomes around the year to gain better insight into the effectiveness of your budget. With precise marketing strategies and budget, you are sure to find yourself in a position where you would have to manage high revenues.

When would I be able to see the first prototype of my project?

Regardless of the fact whether you need a small product or are well-informed about how your end product would actually be like, it is viable to have a prototype model at first place. Being an introductory version of software product that is being developed, it helps you proceed in a right direction while the product is in development phase.

Many of you often ask when would it be possible to see the first prototype of the project? Well, that depends on the methodology you choose to develop your product. Usually, Waterfall and Agile are the two most popular methodologies adopted for software development.

With waterfall approach, the development process is sequentially carried out as it flows down different steps. Once a phase is complete, it is impossible to go back to it in order to make changes. The only solution to cater to the need for modifications is starting everything from scratch. Thus, this model requires detailed documentation. The prototype model developed using this approach can be seen with tools in vision, but that would not be the actual product. However, you can always measure the results against the requirements and deliver feedback.

Conversely, when the Agile methodology is implemented, the entire project is segmented into small modules which are then worked upon, usually in weekly sprints. You can review the prototype at the end of each sprint and provide the developers with the feedback to improve the end product which can be implemented by the developing team right away.

No matter which product development methodology you choose, always make certain your team designs a prototype model first so that you can review it prior to original product build out in order to ensure any changes required are carried out on time, saving much of your efforts and cost.

What do development agencies expect from a client during project execution phases?

It is usually said that for any project to be successful, assistance of seasoned and skilled developing team is essential. Although this holds true, the input received from client side is equally crucial to ensure desired outcomes.

There are certain things that any development agency would expect from you being the client during the execution phase. It is vital to understand these requirements to ensure smooth execution of the process.

Prompt Communication

Prior to the initiation of project design and development, set of requirements and project objectives are discussed to gain insight into how the application will exactly work and what problem is it proposed to solve. However, you cannot expect that the need to discuss the issues and project features would not arise again. Clients would have to frequently get into the discussion with the developing team and immediate response is what the agencies expect to ensure timely execution.

Clear understanding of goals

Unless the goals are clear, you cannot proceed in the right direction to develop a product. Not only vague understanding poses difficulty in working on the design and functionality, it is a major factor responsible for waste of money, time and efforts since every time the goals change, the project might be required to undergo changes in related functional areas as well, especially when waterfall methodology is adopted for development. This is why development firms expect the clients to stick to project goals well.

Focused mind / control over emotions

The need for frequent changes, mostly caused when a client does not have focused mind or emotional love with their ideas, increases the efforts on the part of the developing team. Conversely, having in-depth planning of what all features should a project encompass and what purpose should it solve makes it easy for the developers to attain desired outcomes rapidly, without any hassle.

If you have already planned to get your product developed or are considering the same in near future, make certain to know all that your developers expect from you to relish uninterrupted execution.

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The Rise & Rise of Innovative Marketing

Honestly, we spent enough decades browsing through long-copy newspaper& magazine advertisements and television commercials, going through handouts, pamphlets, flyers or listening intently to the salesman as he demonstrated in your drawing room the marvels of a revolutionary invention called ‘vacuum cleaner’.

Not one person in today’s world has more than ten minutes to spend in reading a newspaper. For television viewing, it’s even less. With on-the-go streaming of television on our phones or tablets, the idiot box has become just that: An Idiot’s Box. Prospective consumers are no more the audience watching an advertising show; they want to be a part of the show! One word: Innovative Marketing.

As they say, when one door closes another opens. So hopefully, when one effective tool bites dust, it is merely because a more brilliant tool has arrived. Thankfully in this case, that would be Ambient or Outdoor Marketing.

Let’s all be honest here for a second, with the recession still receding and its after-shock still deep enough, there is not much of an advertising budget left in the marketing strategies of small and medium-sized businesses. Customers are no more okay with being treated like dummies bombarded with non-targeted marketing messages. The demand is that for engaging marketing & advertising tools that would reach out to the maximum number of target-specific consumers within the minimum monetary expenditure.

As they say, when one door closes another opens. So hopefully, when one effective tool bites dust, it is merely because a more brilliant tool has arrived. Thankfully in this case, that would be Ambient or Outdoor Marketing.

Let’s all be honest here for a second, with the recession still receding and its after-shock still deep enough, there is not much of an advertising budget left in the marketing strategies of small and medium-sized businesses. Customers are no more okay with being treated like dummies bombarded with non-targeted marketing messages. The demand is that for engaging marketing & advertising tools that would reach out to the maximum number of target-specific consumers within the minimum monetary expenditure.

As they say, when one door closes another opens. So hopefully, when one effective tool bites dust, it is merely because a more brilliant tool has arrived. Thankfully in this case, that would be Ambient or Outdoor Marketing.

Let’s all be honest here for a second, with the recession still receding and its after-shock still deep enough, there is not much of an advertising budget left in the marketing strategies of small and medium-sized businesses. Customers are no more okay with being treated like dummies bombarded with non-targeted marketing messages. The demand is that for engaging marketing & advertising tools that would reach out to the maximum number of target-specific consumers within the minimum monetary expenditure.

Such buyers have a higher chance of converting to loyal customers, thus extending your trust circle. They understand that the brand is not trying desperately to sell their product to them, but in fact, cares about them genuinely. This bond of trust will bring them back to you, because they can see that you are not merely running a business but in fact establishing a ‘customer relationship’ with them. Your company revenues may not shoot up overnight, but outdoor marketing when handled in the right manner, can help you achieve long term goals.

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What Color is your Brand?

When a brand is born, its color is a major deciding factor of the purpose it is going to serve in the related industry. And particularly for print communication and brand collateral, color is going to play a pivotal role. A little extra information on the importance and usage of the right colors for your brand will help you enhance your brand experience and get the best printing results too!

Your brand’s color has to reflect the personality of your company, product or services, like for example if it’s a sportswear, it has to show passion or speed, on the other hand if it is travel-related, it has to reflect adventure or relaxation, and thusly related colors for them. Most designers out there would agree with me when I say that color is the most important design element for your brand.

Travel: Shades of blue
Now, let’s see how we can get a better understanding of colors and how we can choose the right combination of colors for our brand communication. A tool called color wheel, based on 12 colors, helps you pick the best colors for your brand in the most orderly way. Here are some important things you should know about the color wheel, before you make good use of it:

  • The most crucial or primary colors on the color wheel are red, yellow & blue.
  • Then come the not-so important or secondary colors, which are green, orange & purple (achieved on mixing up 2 primary colors).
  • Also, there are 6 other tertiary colors on the color wheel which are attained by mixing up various primary & secondary colors. Those are reddish orange, yellowish orange, greenish yellow, bluish green, bluish violet and reddish violet.

Colors which stand opposite to each other on the color wheel, that is, green & red are called complementary colors. Theses colors are high in contrast and liven up the page, but shouldn’t be the best choice for text. Colors placed side-by-side on the wheel are known as analogous colors and are very comforting to the eyes.

Besides the color wheel, there are umpteen number of color schemes like triadic or square, which are worth exploring in order to make yourself familiar with other innovative color schemes.
Check out for our next post which will be about some more schemes and color theories.