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Which technology stack should be used?

This is a common question asked by software developers and entrepreneurs while considering efficient ways to position their career and business respectively.

A set of code modules, technology stack when viewed from below takes an individual close to the operating system. On the contrary, the higher you go in a stack, the more specialized functionality you access.

When it comes to zeroing on to technology stack, there are certain crucial factors that must be taken into consideration, including:


Scalability here refers to catering to more number of customer requests with reduced cost and response time. If your product is expected to receive heavy traffic, it is vital to pay attention to the efficacy of the stack you select since it will influence your operational burden and cost.


The operating constraints set by the company often play major role in influencing the decision of making stack choice. For an instance, if your company develops native applications for iPhone, you might be compelled to use Objective C. Make out if all or part of your company needs to support certain legal requirements or align with a specific technology vendor since this could be a major factor in decision making.


Many software products can be developed using open source solutions today. Make certain to gain insight into under which license the software is open sourced since it might have an impact on your future deals. GPL, General Public License, is deemed the most commercially restrictive license today.

As you take into account these factors, it may become easy for you to choose a right technology stack that helps you accomplish your business objectives.

What will be the different phases of my project?

Each process model flows down through multiple phases so as to ensure success in software development. Deliverables produced by one phase are required by the following in order to accomplish the end product.

When you ought to turn your ideas into a product, the phases that will be covered are:

Analysis: As is clear from the name, during this phase, business requirements will be gathered and understood. This is when the role of Project Managers and Stake Holders comes into play. Questions like who is going to use the system and how? What data would be input into the system?and what data would be output from the system are addressed.

Plan: This phase entails initiation of system and software design which assists in defining system and hardware requirements, along with specifying overall system architecture.

Build: The project is segmented into diverse units or modules and the actual coding will begin with this phase. A major role played at this time is of the developer’s since code is produced during this phase.

After successful coding, the product will be tested against the requirements to ensure it is addressing the needs. Unit testing, system testing, integration testing and acceptance testing would be carried out for the same.

Deployment: Once the product is deemed secure for use post successful testing, it will be delivered to you, the customer.

Maintain: The actual user acceptance testing may bring out underlying issues with the system only after its use and once appeared, they would need to be addressed right away. If your developed system encounters any problem, it will be adjusted to systemic, organizational and utilization changes if you have the maintenance agreement in place.

Each phase has its own importance and when they are carried out in a flexible manner, the chances of success escalate.

What will be the maintenance cost of my application once it is built?

There is much more to an application than simply developing it for users. Like you would not purchase a car without expecting maintenance costs, the same goes for applications as well. When you are provided with an app post development, it is viable to know that maintenance needs and costs come along.

Numerous updates, fixes and improvements are all required to be planned by the developers. Based on company norms, 15 to 20 percent of the original cost goes towards maintaining an application. This might appear to be expensive, but in case you enter application development phase without prior preparation, it is actually going to cost you big.

Factors influencing application maintenance cost

User activities play major role in affecting the cost required to maintain any application. The more the traffic, higher will be the maintenance cost. Thus, if you are getting an app developed that is expected to welcome more traffic, be prepared to anticipate higher maintenance cost.

Another major factor to impact maintenance cost is the platform for which the app is being developed. If yours is a native application for diverse mobile platforms, including Blackberry, Android, iPhone and more, it is better to be prepared for inflated maintenance cost. Reason being, when you choose to enhance the app, your developers would have to work separately on each platform. It means, if you have an app that works on Android, iOS and Blackberry platform, you are required to do three times the work.

It would not be wrong to say that maintenance of an application is as important as its launch. By working on a maintenance plan in the initial stages of application development, prioritizing updates later, you can trim-down maintenance costs, keeping your customers happy and satisfied.

What security parameters my application should pass or follow?

Presence on the internet requires dealing with security- one of the necessities to ensure secure use of any web application. As new technologies evolve, so do the hacking methods. Network firewalls, which were constructed with a motive to block dangerous protocols, are now helpless since the same protocols are embedded inside HTTP.

A better approach is thus needed to ensure security of applications. Before you launch the application, be certain of its secure use to make certain users do not turn down your app only for security reasons. Below mentioned are the security parameters your application should pass:

User authentication

With increasing cases of identity theft and security breaches, there is an enormous need for stronger user authentication. Improved ways of verification have smoothly changed from conventional tokens to smart cards, soft tokens, fingerprint readers and scanning devices. Contextual authentication, wherein analysis of device patterns and behavior patterns is performed, is gaining immense importance. Make certain that your application offers enhanced user authentication so that during any transaction between two people, each party knows they are dealing with legitimate users.

Encryption and decryption of data is crucial

When the information between two parties is shared over a network, chances of theft always exist. This is when encryption of information at the sender’s end and decryption of the same at the receiver’s end is vital to ensure secure exchange of data. Incorporate cryptography feature into your app to protect the details of the users to enhance the credibility of your application.

Secure transaction exchange

Many applications lose their customers since they are unable to offer secure platform for funds transfer. Do not let this happen to you. If your application requires transfer of money, make certain the account details shared at this time are protected.

Today when app users have turned smart, focusing on the security of an application at first place, your application’s adherence to security parameters makes it a trusted option, enabling it to rank top among its competitors.

What project methodology should I adopt?

If this is the question coming up in your mind, you can either go for Agile or waterfall methodology.

When talking about the waterfall model, it is a systematic software development process where the project passes through various phases to reach the conclusion. Everything, from user interface to user stories and feature variations, is documented in advance. The methodology follows an old saying “measure twice, cut once”. In-depth investigation and thorough research of product features carried out upfront mitigates project risks. Additionally, with adequate research done in advance, estimates for time needed to complete each phase are more precise, delivering more predictable release date. However, waterfall model assumes that each requirement can be identified before beginning of any design or coding, which leaves the users with irrelevant product at times.

Conversely, Agile methodology proposes alternatives to conventional project management. This approach is usually used in project development to handle unpredictability. Unlike waterfall model, where the developers are left with only one chance to get everything right, Agile methodology enables continuous re-evaluation of every aspect, including requirements, design and more. With each re-assessment, there is a chance to take the project in a right direction. The “inspect and adapt” approach to product development cuts-down development expenses. Furthermore, the flexibility to develop the product simultaneously when the requirements are gathered empowers the team to ensure success.

If your product is expected to experience unpredictions while in the development phase, it is always viable to opt for Agile methodology. You get an opportunity to review the product every week or so and the feedback from your side can steer the development in right path. Above all, Agile methodology would maintain the market relevance of your product.

What is a good payment gateway for my needs and how much it will cost?

Being into business, you need to sell things. When you sell things, money is exchanged and to accept payments, you need to have a payment gateway that enables you to:

>> Accept payments easily
>> Keep the account details of your customers secure
>> Gain trust of your customers

A payment gateway helps you to make money. But you need to make extra efforts to keep up with the trusted names of e-commerce, such as e-bay and Amazon. Being a beginner makes it pretty difficult to divert traffic to your site. More than that, it is challenging to gain trust of visitors.

However, implementation of secure payment gateway can simplify the process for you. It is often seen that the sites with popular and secure payment gateways are deemed dependable by the users and they do not hesitate relying on such websites.

When talking about the cost incurred in integrating a payment gateway, it has its own set, including:

Set up fee: To initiate the service of payment gateway, you are required to create an account at first place for which one time fee is charged. Since all payment gateway providers do not levy these charges, it is better to look for someone who eliminates this cost.

Annual cost: It entails paying for the services, support and features offered by a payment gateway on annual basis.

Transaction cost: Each time a transaction is processed to the merchant’s bank, stipulated amount of transaction cost is charged.

Choose a right payment gateway in order to prevent its need from hindering you to set up your online business. Take into account your budget while decision making as once you have sufficient money in your hand, you can always upgrade in near future.

What are different internet marketing strategies for my idea and which one is good for me?

With people turning out to be tech-savvy, internet marketing is one of the ideal ways to promote your products and services and attract attention of potential customers seeking the same. The better your marketing strategy, the more leads you can generate and make sales.

When it comes to internet marketing, you can choose from the following:

Display Advertising: It includes placing ads on third party sites so as to create brand recognition and generate more traffic on your website.

Pay-Per-Click Advertising: The process of placing bids for ranking high in search engines in order to gain web visibility and grab attention of maximum internet visitors when relevant queries are posted.

Email marketing: A large number of educational institutes opt for this marketing strategy today. It deals with collecting email addresses from prospective leads and advertising to them through email messages.

Social media marketing: With plethora of people being active on diverse social media sites, such as Facebook, Twitter, LinkedIn and many more, it is one of the perfect ways to advertise your business to a large part of populace.

Viral content campaigns: Today, quality content is ruling internet marketing. Opting for this option, you can spread your marketing message and earn traffic by writing creative and high-quality content.

Choosing appropriate marketing strategy

For you to decide on the best internet marketing strategy for your business, answer to the following questions can be helpful:

>> What are your company goals?
>> How much can you spend on your marketing efforts?
>> Who is your target audience?

Adoption of right internet marketing strategies can do wonders for your business. Besides helping you to become a trusted brand name, it can convert your leads into customers, ultimately driving your sales.

Should I build complete project in one go or a prototype first?

Being an introductory design of the end product, a prototype enables the users as well as the developers to comprehend the product in a better way. It is viable to create a prototype rather than building a complete project since the former makes it possible to:

Preview the end product

Prototypes are specifically crucial as they provide the vision of products that are in the development and whose requirements are not completely known. Until a prototype is built, it would be challenging to make out what is working and what is not. With a prototype, the developers can visualize the product quickly and measure it against user’s requirements.

Cut-down the expenses incurred during development and production

A prototype model enables identification of any flaws, further allowing the developers to come up with solutions to have an improved version of the product. This reduces the chances of product failing and ultimately the development as well as production cost is reduced since the developers need not fix problems after the end product is already under production.

Reduce time for product development

With a prototype, the product can be visualized realistically. The developers can gain better insight into the strengths and weaknesses of the product, which helps in accelerating the product development process since prototype model enables the developers to get feedback from the users prior to beginning of actual work.

Increase user participation

Building a prototype enables the users to study it, giving their recommendations. Additionally, users get the opportunity to test the functionality of the product. A prototype thus not only helps ensure increased user participation, but also enables the developers to come up with an improved product.

So, to increase the probability of success of your product in the marketplace, go for a prototype model at the first place.

How much will it cost to build up my idea?

If this is the question that keeps striking your mind when it comes to app development, it is worth knowing that no two projects will cost the same, regardless of how similar they are. In addition to the type of application you are considering of getting developed, there are many other factors that impact the cost required to transform an idea into the app.

Complexity is one of those factors. The more complex the application the higher will be the cost since more efforts and time might be required on the part of the developers to reach the end product.

As per the leading mobile and web app development companies, cost needed to develop service apps range from $5,000 to $200,000 and that for IP (Intellectual Property) apps range from 10,000 to 250,000. Similarly, for not much complicated apps, the average cost of development is $20,000.

Once the implementation begins, the entrepreneurs might come up with more information regarding the project which can increase the time and cost associated with web and mobile app development, no matter whether the project is fixed cost or hourly cost. First time entrepreneurs and inexperienced developers end up creating issues on such situations, conversely seasoned developers and people who document their requirements carefully ask the right questions upfront.

If you are planning to get your application developed, make certain to freeze your requirements upfront prior to asking anyone to estimate it for costing.

How much do I need to budget for hosting hardware infrastructure?

The foundation of a successful business consists of highly flexible and secure infrastructure. A comprehensive platform enables the entrepreneurs to meet investor-level compliance and cater to disaster recovery needs.

If you are a small organization with the need for a business website, go for shared hosting since the cost incurred in this is nominal. Reason being, multiple other sites too are hosted on the server in addition to your website. Additionally, the disk space and bandwidth allotted is also limited, but can still serve your purpose.

On the contrary, if you are a big company or institution that needs to manage extensive data and carry out diverse calculations as well as tasks, it is viable to opt for dedicated hosting. Under this arrangement, you are offered an exclusive server, along with complete control over the machine. At the same time, VPS options are also available both for Linux and Microsoft server which may start from $20 and $45 a month respectively.

Deciding upon the budget

When it comes to determining the cost for hosting hardware infrastructure, make certain to take the below mentioned points into consideration:

>> Bandwidth size
>> Storage Space

More the requirement for bandwidth size and storage space, higher will be the budget. It means, if you own a large organization, you would have to take good chunk out of your pocket to fund hosting infrastructure depending on traffic your website receive on daily basis.

Above all, the type of infrastructure you choose will play major role in influencing your budget. While shared infrastructure will cost you less, by going for dedicated hosting you need to spend comparatively more.