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3 tips on getting the first customers for your startup

Of course, there are exceptions to this rule. You need to believe in your idea. Just because others say they won’t pay for your service doesn’t mean you should drop your idea. It’s just that you need to focus more on the No’s.

Get a small set of users

To begin, emphasize on quality than quantity. Attract a small number of customers initially, maybe between 50 and 100, or even less, and identify if they like your service or not. Many people make the mistake of going after more customers. It’s natural when you want to let maximum people know about your startup and boost its growth. But, it’s viable to have a small set of users who engage with your service, before you are ready to attract more customers.

Test the value proposition

One of the best ways to determine whether your audience will like your product or service is to bring it to the market. Even if you need more time and money to release your product, testing its value proposition is a great way to predict its success.

For example, you can have a website with a mock landing page that explains your product and its advantages. After this is done, monitor your traffic and see if the users are engaging with your website in a meaningful way, such as signing up or clicking for detailed information. If one-third or more users have meaningful engagement, it is a good sign that your audience will pay for your service or product.

Give it for free

A great way to evaluate customer demand is to offer your product for free. If large number of people find it useful, there is a good chance that your audience will be willing to pay for your service. On the contrary, if your product struggles to gain users, it’s pretty much clear that you are going to have a tough time attracting your targeted audience.

Customers make your product or service successful. However, rather than focusing on getting more number of customers, try to build a base of satisfied customers who keep coming to you over and over again, and spread a word of mouth about your business.

Principles of a good User Interface Design

The benefits of a good UI are known to many, but only a few know what goes into designing a great user interface design. For many, it’s a challenging task. However, a right approach and determining what works best for you helps accomplish positive results. Here are a few principles to refine the feature of UI design.

Go for a single column layout

A single column layout offers more control over your narrative. Unlike multi-column approach, which comes with an additional risk of distracting the users from core purpose of a page, a single column layout provides more predictable guidance to your readers. Guide your users with a story and ascertain to add a clear call to action at the end.

Merge similar functions

It is common to create multiple elements, sections, and features that perform the same function. However, things start falling into pieces over time. Look for duplicate functionality labeled in different ways since it could complicate things for your users. Remember, more UI fragmentation means higher learning curve to deal with. Try to merge similar functions together rather than fragmenting the UI.

Try distinct clickable styles

Basic elements of visual styling such as color, contrast, and depth help your users understand how to navigate your interface. To let them comprehend where they are and where they can go, differentiate the style of your selected items, clickable actions. When used properly, these styles can help your users to navigate through your interface without any confusion. Don’t blur the styles to make things complicated for your users.

Don’t prompt for confirmation, try undos instead

Undos respect human intent by enabling the action to perform smoothly. On the contrary, prompts question the intent of users and make them realize that they lack clear idea of what they are doing. Enable your users to undo actions instead of asking for confirmation where possible to make them feel more in control.

Make the interface pleasing to the eye and don’t forget to ensure ease of use. Your users will keep coming back to you when they are able to perform their intended actions effectively and efficiently.

If you are seeking services for UX design Chandigarh, you are at the right place. We produce incredible user experiences bearing in mind the level of technical literacy of your target audience.

How to get funding for your startup?

For a startup, it can be hard to get funding. With multitude of options available, seeking and securing the right one can be challenging. Here are a few tips that can help you find the best financial deal for your business.

Consider your niche

There must be something special about your idea. There are grants customized to either particular business owners or business ideas that can help you put your idea into motion.

Defining your niche will offer an additional advantage. As you approach your potential investors, you can easily explain them what makes your business different from others. Look for the investors who have interest in what your business offers.

Find a grant

A grant makes an ideal option when it comes to finding funding. You are offered the money for your startup absolutely free of charge.

Grants are available based on the nature of business and your demographics. There are grants for women, single mothers, minority business owners, and more. To apply for these grants you need to explain in detail every aspect of your company.

Find an angel investor

Angel investors continually look for great ideas to invest their money. But it is also important to understand that these investors have their own motive behind this. They seek a sizable amount of share in your company in return for funding. So, if you are comfortable exchanging equity for funding, an angel investor might be the solution you are looking for.

Finding funding to get started doesn’t have to be challenging. A good business plan in conjunction with a strong pitch can make a strong positive impression on anyone who hears it, so you can increase your chances of getting the funding you need to turn your idea into reality.

Grow your business: Keep your existing customers coming back

It’s no secret that the cost to acquire a new customer is more than retaining an existing one. According to Bain & Company, an organization has to spend 6-7 times more to attract a new customer. Moreover, it is 50% easier to sell to existing customers compared to new ones, according to Asian Entrepreneur.

Retaining your customers is one of the best ways to grow your business. According to Asian Entrepreneur, “A 5% increase in customer retention can increase a company’s profitability by 75%”. That’s why it’s important to treat your customers right after they do business with you as good as you would treat them prior to purchase. Let’s take a look at some ways to delight and retain customers.

Keep them informed

No one likes unpleasant surprises, not even your customers. Keep them informed when they do business with you. This becomes even more important when you are unable to meet your promise. For example, your customer has relied on you for mobile application development and for some reason you are unable to deliver what you promised on time. Contact your customer and let him know about the same.

Keeping your customers informed is crucial even if there is no problem. They like it when you keep them up-to-date. Email them at regular intervals to keep them informed about the status of their project.

Discover the wow factor

Put yourself into your customer’s shoes. Find out if you were dealing with this business what would keep you coming back and make you tell your friends, relatives, or others about this business.

Get into discussion with your team and brainstorm ideas about what would pave way for an amazing experience. Adequate market research can help you in this. Find out what customers expect from your business and what they are actually getting. You may find some wow factors that are economical to deliver.

Reward loyalty

Show your customers that you appreciate their decision to work with you. There are different ways you can reward them. Offer exclusive customer-only discounts or give them special offer on the anniversary of them first doing business with you.

Deliver exceptional service

Whether you are into web portal development or any other business, quality of service is one of the major factors to influence your customer’s decision of coming back to you. Failure to deliver exceptional service can not only disappoint your customers, but also take a toll on your business. Sit down with your staff and discuss what can be done to deliver better service.

Retaining your customers is a winning tactic. According to Asian Entrepreneur, “80% of your company’s future revenue will come from just 20% of your existing customers”. So, delight your customers and retain them to let your business flourish.

Finding the right developer for your product

It can be challenging to form a team or find a person you are comfortable working with, especially when you are a startup and you do not have much connections. But, a right approach can put you in contact with your ideal professional.

Have a technical Co-founder

If your company requires core technical work, it is better to partner with a technical co-founder. You can also hire a Chief Technology Officer (CTO) with sufficient experience and necessary connections. He ensures that the developers provide the services promised without compromising on the quality.

Connect with the development community

It does not matter whether you are a developer yourself or just hire developers, it is always beneficial to stay connected with the development community. It becomes easier to hire people when you are aware of the kind of projects and tools a person can work on.

It’s all about research

Relying on freelancing websites to hire developers can be risky and is not recommended. Remember, all that is needed is research, research, and research. Consider every aspect of a developer, including his credentials and qualifications to ensure he is authentic. Look for reviews and references on his profile. You can get a better idea of his skills and capabilities from his social media and Linkedin profile.

Understand your product to get better idea of skills that a developer should possess to successfully work on it. This will help you find the right professional for your project. But remember, finding the best developer alone is not sufficient. Don’t forget to regularly monitor your team. Make sure they work on what was promised. Constant monitoring will make them feel accountable and eventually improve the quality of services delivered.

Choosing the right software platform for your product

The choice of software platform depends on the type of product you are developing. Depending on the product, you may have more or less options to choose from. Although the choice of platform might not seem challenging in the beginning, it can be a major problem as you proceed. So, have in-depth understanding of your product is important.

Custom or off the shelf

When developing an e-commerce product, there are multiple options to choose from. Products including Squarespace, Magento or Shopify can help you create an e-commerce site. On the contrary, if you intend to build a simple, content-driven site, try exploring WordPress, a popular Content Management System.

If the domain of your product is not common, or if you want complete control over every detail, you might have to build your product right from the beginning. This approach is relatively time-consuming, requires you to build a team, and opens a new set of options.

Mobile product development

When going for mobile product development, the options are limited and thus deciding upon the software platform is easier. After you are clear about the users you want to target (i.e Android, iOS or both), decide if you will be using the native language of the platform or would rather go for a hybrid approach.

It is always recommended to use platform’s native language since it’s a good way to achieve excellent performance and user experience. Conversely, if you want to target both the platforms, it opt for the hybrid approach. It helps quickly build a prototype that supports multiple platforms, while maintaining a balance between performance and UX.

Large part of the success of your product depends on the platform you choose. Wrong platform means you are away from desired end result. So, wait for a while, think about your product, understand it, and then choose your platform.

4 strategies to help your startup stand out from the competition

Today, as entrepreneurs face challenges like slow economic growth and increasing interest rates, starting a new business is certainly not easy. Success is not guaranteed.

Despite the fact that business is a gamble, there are certain strategies that can help your business stay ahead of the game.

Be realistic

One of the biggest issues that entrepreneurs fight is meeting unrealistic goals set by them. Indubitably, it is important for business owners to have an ambition, vision and objectives that help them succeed, but these goals need to be realistic.

Keep it short and clear

Communication is important in every business. It is crucial for every startup Founder to be able to effectively communicate with others, including the employees, clients, or anyone involved in the business. Engage with your customers and investors and ascertain to be clear and concise.

Stay up-to-date with technology

In today’s era, technology barely keeps pace with itself. For startups to stay ahead of the competition, it is important to keep up with technological advancements.

Keep your computers up to date with the latest hardware and software to deliver the most advanced services to your clients.

Understand your customers

It is usually said that the customers are the lifeblood of any business, and it’s nothing but true. Seek effective ways to reach your customers, talk, and most importantly, listen to them to comprehend their needs. This will help you deliver what they want.

Starting a new business requires a careful approach which can help stack the odds in your favor. So, have the right strategy in place that can shield you from the uncertainty of marketplace.

Microsoft to buy Linkedin for $26.2B in cash: Gaining an insight into some facts

Microsoft is acquiring Linkedin, the largest social network for professionals for $26.2 billion in cash. The acquisition will help Microsoft to build more services for enterprises, and provide a way to compete against the likes of Salesforce.

The wider social network of Linkedin will serve as a sales channel for Microsoft to sell more products, and will complement what Microsoft is already offering for collaboration and communication.

There are a few facts surrounding this deal, let’s have a look at them.

Microsoft has never seen massive success when it comes to social networking, even though it made a smart investment in Facebook prior to becoming public. Linkedin’s social network will provide it a significant foothold in this area.

According to a statement made by Microsoft, Linkedin has witnessed strong growth. It is active in more than 200 countries and has 105 million monthly active users, with over 433 million members worldwide. The company receives 60 per cent of all traffic on mobile, and has 45 billion quarterly page reviews.

Today, Linkedin’s core business is based around recruitment ads and, to a lesser extent, premium subscriptions for users. The company is positioned well in the recruitment space and is not facing competitive challenges. In April, Linkedin issued a full-year revenue guidance of $3.65 billion to $3.7 billion. Following this, it issued a guidance for second-quarter revenue between $885 million and $890 million.

When it comes to talent solutions, it is the biggest sales generator at Linkedin. Revenue in this domain in the first quarter soared 41% from the same period a year earlier to $558 million.

Education is another area of focus. Last year, Linkedin acquired Lynda, an instruction video site, for $1.5 billion. According to Linkedin, the site witnesses notable demand from corporate customers, and its Learning and Development unit yielded $55 million revenue for Linkedin in the first quarter.

Microsoft is paying $196 for each Linkedin share. After the announcement was made, Linkedin shares soared 47 per cent to $193.36 in morning trading on Monday, June 13, 2016. Microsoft shares, on the other hand, slipped 3.9 per cent to $49.48 on the same day.

The Board of Directors of both Microsoft and Linkedin have unanimously approved the transaction. The deal, which is more likely to close this year, is subject to approval by Linkedin’s shareholders, and seeks certain regulatory approvals.

What is app localization and how it affects the number of app downloads

Your app has the same features and functionality, but still it fails to perform as good as it does in English-speaking countries. Have you ever thought why this happens?

Because you did not localize your app for non english-speaking users.

Now, you might be wondering what localization is. Well, it is a process to make an application available in diverse languages. When App Store enables distribution of apps to more than 150 countries in 28 languages, localization can help app developers acquire great traffic in varied markets.

Even though advancements in telecommunications infrastructure led to increased popularity of mobile applications round the globe, each region has its own way of perceiving things. If you look forward to diversify your business in other countries, make certain to localize your app, which does not end with simple translation. It needs to adapt to a specific country and populace.

However, prior to making the final decision, ensure to figure out if this venture of yours would really do good for you by increasing your downloads and revenue.

How to begin localizing your app?

Once you are clear about your target market, go on to localize the App Store Optimization of your app instead of directly localizing your app. You might realize the need for professional help for the same. Don’t forget to optimize your keywords. This does not incorporate using Google to carry out the translation. This also does not include asking a local speaker to suggest the best optimized word for your application.

When it comes to screenshots, it is vital to ensure that every translated word make sense. Be careful while using text in your screenshots as you would not want them to look bad or overloaded with longer words.

Post implementation of changes, test the performance of your app. It is worth waiting for a couple of weeks to find out if your app is getting good number of downloads. If it does, you are certainly on the right track. It is viable to proceed with localization process. This is when professional help might be required. Like screenshots, make certain to pay attention to your graphics and ensure that the characters fit well in the buttons.

On the contrary, if your app does not receive increased number of downloads, it can be probably because you did not target right language or country for your business. Consider changing the same. Poor results can also be the consequence of employing improper localization approach.

A clear understanding of mobile app localization and a right approach to carry out the process will help increase the number of downloads for your app. So, wait no further. Localize your app and give it a chance to perform better in target areas.

Why the need for Rapid Mobile Application Development (RMAD) platform is increasing

RMAD developers use already available resources in order to design your apps. Use of low codes and no codes enable them to develop an enterprise app at high-speed. What is the best about this approach is that even your in-house business analysts or IT personnel can contribute in app development.

Now, what makes these RMAD platforms extremely popular among organizations?

Well, increased liking for enterprise apps is stimulating the growth of these platforms. Besides, there are other good reasons why the need for RMAD platforms is increasing. Primarily, a large number of organizations that opt for it do so in order to fast track their revenues. Many others use it to augment current experience of their apps. In addition, it helps build brand awareness and enhance productivity of employees.

RMAD: A perfect remedy for app development backlog

With the increasing demand for enterprise apps, the need for RMAD platforms is also growing. A large number of companies are dealing with the problem of mobile app development backlog. Lack of skills and budgetary constraints are the major reasons for the same. Companies do not have developers who are adept to deliver quality applications at a good speed. Moreover, a hike has been seen in app development prices.

Having said that, Rapid Mobile Application Development providers help companies successfully overcome the problem of mobile app development backlog.

A few things worth considering prior to opting for RMAD

If possible, look for all RMAD tools available and go with the one that best suits your organization’s needs. Secondly, lay emphasis on areas including back-end integrations, device support and user interface. Last but not the least, perform background check on companies you would probably work with for Rapid Mobile Application Development.

So, should you jump on RMAD bandwagon?

If you need an app that can be customizable for your needs, the one that works as per your requirements, the answer would be No. On the contrary, RMAD platforms would make a suitable option for you if an app that does the basic things is all what you need. In addition to providing you with quick results, rapid mobile application development will help you save significant money as well.